Because of the pandemic, many people dive into e-commerce. From purchasing their basic daily needs to shopping for holiday gifts, consumers are drawn to the idea of buying from different online stores. While it is undeniably more convenient than going to a physical store, buying from online shops and other platforms may be a little risky, especially if you are buying luxury items such as watches.

Nowadays, you can easily find a collection of luxury items online. From the newly-released Rolex Cosmograph Daytona to the classic Grand Seiko Spring Drive watches, you are sure to find the best deals for luxury watches online. However, to make sure that you will get your money’s worth, we will give you some tips before buying from an online watch store.

Checklist before buying a luxury watch online

Everyone can be captivated by the promotional offers and advertisements of online watch stores. Even when you are just browsing through your social media feeds, you can see random marketing posts about various luxury watch brands. And since these items are expensive, it pays to be extra careful. Here are some factors to consider before clicking on the Check Out button.

• Make sure you are buying from an authorized dealer. 

Regardless if you are using an e-commerce platform or you are directly buying from their website, make sure that they are legit. This is to ensure that you are getting legitimate products and that you can take advantage of the features and benefits that the brand offers. Even if they offer better discounts compared to legitimate sellers, unauthorized dealers pose risks to your investment.

• It pays to know which watch you want to buy. 

Before you find an authorized dealer, you can search first for the brands and models of luxury watches available in your area. Try to look for the watch that will fit your needs. And most importantly, make sure to allot a budget for your luxury watch. 

As much as possible, make sure that you have a brand and model in mind. While some online stores provide comprehensive information about the watches they offer, some are only stating basic descriptions.

• Coordinate with the seller via private messages.

Before placing an order, you can communicate with the online store through private messages or via email. In that way, you can ask questions about their products. Knowing that they are responsive to their potential customers is a good sign that they have good customer service. 

Moreover, it will be easier for you to monitor the progress of your order. You can also ask them to do an initial inspection to make sure that the luxury watch is not damaged, plus you can also ask them to send you a picture of the actual product. Through this, you can start to establish your trust in them.

• Understand their after-sales support.

Ask the dealer about their warranty and return policies. It pays to be more detailed as much as possible. Some online stores only offer an in-store warranty. It is the type of after-sales service where you need to bring the luxury watch to the brand’s service center for repair. While this is more ideal, it is better to make sure that they will give you a receipt or a coupon stating that. You should also take note of the years of warranty.

Most importantly, make sure that you fully understand their return policies. Of course, you do not want to have any reasons to return their product, but just in case you need it, it is better that you have an option to do so. Luxury watches do not only cost a few pennies, after all. So, you want to be sure of its quality and authenticity.

• Trust other customers’ reviews.

Spend extra time researching about the online store even before browsing their collection. It may take extra time and effort, but it is all worth it. As much as you can, read through different reviews from their previous and avid customers. While there are no perfect stores and some mishaps may happen, check out if the negative reactions are more rampant than the positive notes.

When checking our customer reviews, try to go beyond their website and social media platforms. Some companies tend to delete some negative comments to not jeopardize their company. However, you can still check online forums to know more about their products and services.

Should you buy a watch online?

The answer is yes. Buying luxury watches from online stores is no different from going to a physical store. As long as you check if the seller is an authorized dealer, established good communications with them, fully understand their terms and policies, and read positive reviews online, there is no problem considering purchasing from them.

If you are looking for a reliable online store for luxury watches. You can visit Watchshopping.com and see their best deals today. They have a variety of authentic and original luxury watches that you can cop for less.